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Pilot and Into The Sky I Go to Lose My Mind and Find My Soul Poster

 Bentley is the CEO of the Advocates Professional Golf Association (APGA) Tour, a developmental competition dedicated to the promotion of diversity in golf. The tour is in its 12th season. It has grown to a record 13 tournaments this year and for the first time offers playing rights to the top five African American college amateurs. For all this, the prize money for the season totals $350,000, roughly what Tommy Fleetwood, Sergio Garcia, Jon Rahm and Brian Harman each banked for exiting the WGC-Dell Match Play at the quarter-final stage. The winner in Texas, Billie Horschel, scooped a cool $1.8m. Compare that with the cheque collected by Rovonta Young for his triumph last week at the APGA Tour at World Golf Village event in Florida, $7,500. 

Coincidently, Horschel is one of a small number of PGA Tour millionaires pledged to support the APGA Tour cause. Patrick Reed and Charles Howell III are others putting their weight behind the drive for change with financial support and generous personal gestures. Welcome though that is, individual contributions do not match the institutional heft of corporates like Dell that continue to dump hard cash into pockets already stuffed with lucre when they might reroute some of it to create a pathway for African Americans who feel alienated by the present structures.   Pilot and Into The Sky I Go to Lose My Mind and Find My Soul Poster

It is to the pool of global brands that enrich the sport, the equipment manufacturers that supply it, and crucially the game’s guardian, the United States Golf Association, that Bentley appeals to fire the root-and-branch shift required to make golf more representative. “Money is one aspect. It’s also opportunity and access,” he tells i. “When we surveyed our guys we found many had not been fitted for golf clubs. They did not have lessons from top coaches or access to top courses to practice on. 

“There is a lot of talk about bringing diversity to the game. I compare the golf industry to tennis. In the United States the USTA (US Tennis Association) takes cost out of the equation if you show promise. They pay for tournaments, lessons, travelling fees. That is why there are tons of black women ranked in the top 100 in pro tennis. Golf has not got to that point. The industry is trying to figure out how to achieve diversity.  

“At Nestle when we wanted to introduce a product into a market we invested in that market. I tell the golf guys they have to approach diversity the same way. It would change the situation overnight if somebody came in and said they would fully fund this organisation or that, and take cost out of the equation for talented golfers.” 

Bentley commends the PGA Tour, the PGA of America and others in the game like tournament sponsor Farmers Insurance for taking change seriously. One of the ways it has helped is to facilitate invites for leading members of the APGA Tour. Willie Mack III and Kamaiu Johnson have both made their PGA Tour debuts this year, the latter receiving three invites thus far. That neither has made a cut demonstrates how difficult it is to bridge the gap.  

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