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 Safety is also a priority and Humboldt takes both alcohol and cannabis consumption very seriously. Cirincione O'Connor, who is a licensed clinical social worker, says Humboldt employees are trained to “serve safely" and "to never serve someone who is inebriated.”

Furthermore, they offer help and recommendations to their quests relying on their past experience.

“Most of our guests are seeking relaxation and rejuvenation," she adds. "They’re not looking to 'party.' They want to pair their hikes, massages, and fireside gatherings with microdose edibles and non-psychoactive products like balms and topicals."

The 'Napa Hospitality' Model MINZY Scuba Diving I Am A Diver Poster

It turns out, cannabis in hospitality can be similar to wine.

“For us, integrating cannabis into hospitality in Humboldt is much like integrating wine into hospitality in Napa," Cirincione O'Connor says. "In Napa, when you check into your hotel you can ask the concierge about local wineries, or to book a wine tour. You can bring a bottle of wine you purchased at a local winery back to your hotel and enjoy it on the grounds."

Humboldt Social has similar accommodations.

"If our guests are interested in visiting local farms or dispensaries, having cannabis products delivered to them at the hotel, or having a cannabis-infused spa treatment, our staff help meet their needs in the same way they help guests find a redwood hike or recommend a local restaurant,” she adds.

Her husband, Jon, is also no stranger to the cannabis industry. Prior to this, he was a founder, COO and board member of cannabinoid company, Dosist. He's also part of the founding team of a cannabis brand Papa & Barkley.

The husband-and-wife team also have experience restoring vacation properties in Humboldt County. Once they met Sweat, the trio joined forces to create this specific business model.

Today, Humboldt Social features a boutique hotel, a bar, waterfront cabins, a day spa with cannabis-infused treatments, and a restaurant. Eventually it expects to add two dispensaries, another hotel, a cannabis product line and utilize its favorable location for cannabis cultivation.

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