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I Have Two Titles Mom and Mimi and I Rock Them Both Glitter Shirt

 

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At a time when fast fashion is slowly disappearing and ethically-conscious shoppers are looking to wear brands that align with their values, it's hard for entrepreneurs to decide what parts of sustainability to prioritize while remaining relevant in the fashion world. 

Each of these brands has managed to merge style and ethics in their own way while maintaining a high level of craft and a solid, eager audience. Some started embracing sustainability early, and some are starting now—just in time for Earth Day, April 22—but all have a joint goal of making responsible fashion, and adorning human bodies with artful pieces that never hurt our planet.

Alohas 

Most Instagram users who are interested in fashion have scrolled past an Alohas influencer post at one point or another. For almost six years, the company's catered to a social media culture which has required it to remain unbelievably on-trend, without missing a beat. That's why it's so surprising for some shoppers to learn that at its core, the company is much more organic than that.

Alohas was founded out of CEO Alejandro Porras' love of Hawaiian culture, which is very much focused on respecting nature and enjoying the pure beauties of life. Since starting the company, Porras' vision has been to create unique and coveted pieces for the modern woman, that can be worn season after season and are both current in their style and luxurious in their materials. 

Ethics has also been a big priority, and since Alohas is a young brand, the decision to be sustainable was a no-brained for the founder from the start. 

Martini Black sandal, by Alohas.

Alohas

Because every product is made on demand, the team never overproduces, and because their factories are in Spain, where their headquarters are, they avoid wasting energy on travel and shipping, which in turn reduces their carbon footprint. 

"We are a fast-fashion but sustainable brand," Porras said. "Because we are on demand, we are able to take the risk and capture all the crazy new trends. So we are very ahead on the trends because we only have to create a sample of each piece and it's the customers who decide if we are going to produce it or not."

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