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Flamingo My Spirit Animal is A Grumpy Flamingo Who Slaps Annoying People Shirt

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Flamingo My Spirit Animal is A Grumpy Flamingo Who Slaps Annoying People Shirt

 Designer Claudia Pievani started the brand in the Italian city of Bergamo, in 2012, when, after working for several years in the business, she said she felt she had to give "a higher meaning" to her work by making elegant, quality products that fit into the fashion market and aligned with her values.

Courtesy of Miomojo.

@paolostroppa

"So, I began my personal odyssey to provide cruelty-free alternatives, made with respect and Italian style," she said. "I wanted to create something aligned with my ethical and aesthetic values, for the planet and all the living beings."

While fashion has gotten more ethical since she founded her company, Pievani was and is still ahead of the game. Apart from using 100% vegan, recycled, organic and sustainable materials in all of her collections, she adopted, from the very beginning, a business model in which charity projects are firmly integrated into everything Miomojo does. 

The brand—which is on its way to becoming a B Corp—has a partnership with Animals Asia, an organization that is trying to end bear bile trade in the continent. With every Miomojo product sold, the company gives a donation to Animals Asia. That money is then used to finance specific, concrete projects agreed upon by the two teams.

Courtesy of Miomojo.

©paolostroppa

"Ethics and sustainability are exactly at the core of our business—what pushed us from the very beginning. They are values I have always personally believed in and applied in my everyday life, so it was a natural consequence to create a business based on them," Pievani said. 

As a master of vegan, kind design, Pievani's goal with Miomojo is to "create beautiful products while at the same time saving lives." She said, "With creativity and compassion, we have proved it’s possible to have fashion without fashion victims. Luxury and sustainability can and have to go hand in hand."

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