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 The Miracle Mile on McDowell Road was the most desirable area to eat, shop and walk near downtown Phoenix back in the 1940s and 1950s.

PHOENIX — The Miracle Mile on McDowell Road was the most desirable area to eat, shop and walk near downtown Phoenix back in the 1940s and 1950s.

“The Miracle Mile started right around 16th Street and McDowell, from 14th to 18th. This is the place where people went to eat to be seen to shop, from the 1940s to 1957. This was the premier shopping district of Phoenix,” said Michael Kelly. ANDIEZ When Being A Fireman was Fun Before They Screwed It Up Poster

Kelly is the commercial corridor coordinator for the McDowell Miracle Mile Revitalization Project.

But Kelly says a lot has changed since the 1950s. Businesses in this corridor say they need community support to keep it afloat and revitalize what once was the favorite destination for Phoenicians.

“As Phoenix expanded, you had the new shopping malls [that] opened and so, this became farther away from where people were living and so stores started to leave,” said Kelly.

According to Kelly, in the late 1980s, Miracle Mile lost the parking spaces in front of the stores pushing business owners away. The speed limit also increased over time making it dangerous for pedestrians trying to cross the street.

“This used to be a walkable pedestrian-friendly area, you had less lanes, you had wider sidewalks.”

He says the recession in 2008 led to even more vacancies. But this didn’t deter some business owners who strongly believe in Miracle Mile’s potential.

“I would just ride my bike around as a kid, and just, again, seeing how beautiful the streets were and how beautiful the strip mall is and yet it was completely vacant. I just could not comprehend why businesses weren't running to open here,” said Alejandro Larios, the co-founder of La Bohemia coffee shop on Miracle Mile.

Larios and his business partner are part of the 50% of Latinos owning a business on Miracle Mile. There are 80 businesses along the strip mall, many of which are owned by millennials.

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