ANDIEZ Social Worker Honour Your Feelings They Matter Poster

 

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ANDIEZ Social Worker Honour Your Feelings They Matter Poster

 In terms of the preferred content, 'Comedy' was the most preferred genre by Indians in 2020 across these OTT platforms. According to the report, MX Player was the highest consumed platform after YouTube.

Apart from comedy, “the genres consumed heavily on various platforms were crime, sex, religion, food, and other drama content,” the report said.

After MX player, people chose Hotstar, followed by two streaming giants Netflix and Amazon Prime video. This was followed by Jio TV.

Creators are also turning towards regional content to woo audiences, using a new “hybrid formula” to ride the wave. ANDIEZ Social Worker Honour Your Feelings They Matter Poster

“The game for originals is on with Tier II and III hinterland audiences influencing the growth of OTT,” the report said.

"The report shows how the growing awareness among Indians of self-reliance and the gradual weaning away from foreign influences has influenced the Media and Entertainment domain's consumption patterns. In a way, this has led to a rapid shift towards commissioning more and more original content in Hindi as well as other regional languages," said Dr Shailendra Raj Mehta, President & Director, MICA, Ahmedabad.

Dr Preeti Shroff, Dean, MICA, Ahmedabad, said, "In the post-pandemic era, the Media and Entertainment (ME) sector companies in India are responding well by developing and integrating digital strategies for culturally relevant ad content-based storytelling. They are better connecting with digitally-enabled consumers to create meaningful experiences for long-term relationship building. The OTT ecosystem in India is also responding well to creative business opportunities in the regional language markets.”

The report also analysed gaming trends in India. As per the report, Indians played games for 63 billion minutes, against 42 billion minutes in March 2019, recording a 49 per cent increase. Users also cloaked 4 hours 5 minutes of gaming consumption in the week of April 25, 2020.

Even in terms of gaming, male members topped the charts.

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