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 The biggest ongoing challenge, they said, has been adapting to that new technology while in the field—especially for their more seasoned plumbers who need more time to learn. In terms of converting the business itself, their franchise business coach proved an excellent resource, Kari said. Neighborly also offers weekly meetings and Facebook groups where they can connect with other Mr. Rooter owners and swap knowledge and support, Jon added.

“If other small business owners are looking into franchise ownership to grow their business, I would encourage them to think about what their goals were when starting their business and whether or not the franchise will help them move closer to those goals,” Kari said. “The world is changing, and there are even changes in our small valley, which is hard for us to see. Those changes require us as business owners to change the way we do business.”

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Meanwhile, in McDonough, Georgia, William Gilmer “failed miserably” when he tried creating a business in 2004 called Gilmer’s Home Choice, a general handyman-type service business.

William Gilmer, owner of Aire Serv of McDonough, Georgia. 

“I knew very little about the trade I chose and even less about business. I relaunched in 2010 with more technical knowledge and a better grasp on business, but I still had a lot to learn,” Gilmer said. “Over the next 10 years, and through much trial and error, I honed in on my business skills and really started to understand how to run a business the correct way. I also narrowed my focus and skillset to heating and air.”

Fast forward to June 2020, when Gilmer returned home from a busy day of service calls feeling tired, covered is sweat and “ready for a change. I knew I had to grow if I ever wanted to come out of the truck and spend my time managing rather than doing,” he said.

“I knew the growth I was so desperate for had so many components. When I would list out what I believed were the required tasks, I just felt overwhelmed and knew there was just no way I could wear that many hats and keep my sanity,” Gilmer admitted.

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