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 The gift imagery in the Robinhood app taps into the extrinsic promise of a reward for both the sender and receiver. Robinhood app

By delighting users, Robinhood creates players rather than investors. This helps them overlook the fact that speculative investing is very difficult and could cause them to lose lots of money – even if they’re professionals who spend hours and days scrutinizing companies and trades.

Robinhood isn’t the only financial app that uses some of these gamelike effects. But unlike Robinhood, apps like Acorns and the Long Game encourage users to save money rather than spend it.

Games make learning fun

In my own work studying player interaction and decision-making in games, I’ve largely found them to be positive psychological tools. ANDIEZ Man Barbell You May See Me Struggle But You Will Never See Me Quit Poster

And there are lots of real-world applications of game play, such as for improving health, furthering education and saving money. But I believe simply encouraging people with little investing experience to buy and sell stocks is not one of them.

As Robinhood prepares to go public, it could use the opportunity to rethink how it interacts with users. Rather than celebrating a trade, for example, it could reward them for taking an investment education program.

As any good game maker knows, the best games not only are big on fun and socializing but emphasize learning too.

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